The other morning a young man who is an every morning coffee drinker at JOE (along with yours truly), our Upper West Side coffee bar, excitedly reported that he “had the best coq au vin I’ve ever had”. Which was followed by “But I’ve never had coq au vin before – what is it?” And, that in a nutshell is how bloggers and tweeters and facebookers keep restaurants in or put them out of business!
